PREMIUM HYGIENE, MADE ACCESSIBLE

Niine began its journey in 2018 with a simple vision: to make quality menstrual hygiene products affordable and accessible to women across India. Starting with sanitary napkins, we set out to offer reliable protection and everyday comfort without compromising on quality.


Over the years, Niine has expanded its product range to include baby diapers and, more recently, period panties, offering women greater choice and flexibility in managing their periods.


As we continue to grow, our focus remains unchanged: to provide quality, comfortable and affordable hygiene products that meet the everyday needs of individuals and families across India.

NIINE'S VISION

To make quality hygiene products accessible to more people, bringing comfort, care and confidence to everyday life at every stage.


NIINE'S MISSION

Our mission is to provide reliable, thoughtfully designed hygiene products that combine quality, comfort and affordability. As we expand across menstrual care, baby care and adult care, we remain committed to understanding everyday needs and making essential hygiene more accessible to individuals and families across India.

FOUNDER & DIRECTORS

Amar Tulsiyan
Founder

Amar Tulsiyan founded Niine with the vision of improving access to better hygiene solutions in India. What began with a strong focus on menstrual hygiene has today grown into a broader personal hygiene portfolio spanning feminine hygiene, baby care. He has played a key role in shaping Niine’s vision and growth, with a continued focus on building trusted, accessible hygiene solutions for consumers across life stages.

Gaurav Bathwal
Co- Founder

Gaurav is a serial entrepreneur and is currently associated with 7 companies. His expertise and business ventures spread across construction, real estate, textile, and apparel manufacturing. With extensive focus on research and product development, Gaurav's aim is to offer best in class, customized hygiene and personal care solutions for the Indian consumers.

Pranjal Tulsiyan
Pranjal Tulsiyan
Director

Pranjal Tulsiyan oversees the company’s IT and supply chain functions. He holds a BSc in Communication and Business from Wake Forest University and a Master’s in International Business from Hult International Business School, Dubai. In his current role, he supports the business across technology and supply chain operations, contributing to efficient processes and overall business growth.

Pranaav Tulsiyan
Pranaav Tulsiyan
Director

Pranaav Tulsiyan plays an active role across Niine’s marketing and production functions, contributing to key initiatives aligned with the company’s growth and operational priorities. His involvement spans day-to-day operations, cross-functional coordination and execution across both areas. He holds a BSc in Management from the University of Manchester.

MANAGEMENT TEAM

Akshay Sundareshan
Vice President of Sales

Akshay Sundareshan is a seasoned sales and marketing professional with over 22 years of experience in managing people and sales of fast-moving consumer goods (FMCG) products across various channels and regions. He began his journey with Hindustan Coca Cola Beverages as a management trainee and worked in multiple roles till his way up to becoming the National Head- Dispensing Business, serving the company for 15 years. Akshay was part of the team that help set up the Reliance Consumer Brands business. He has also worked with Nestle India & Hindustan Times. He holds a bachelor's degree in Science and a PG diploma in Marketing from SCMHRD, Pune.

Ashima Verma
Ashima Verma
Head of Marketing and E-Commerce

Ashima Verma brings 17 years of FMCG marketing experience across domestic and international markets. She has held category management roles at Britannia, 3M and ITC, driving brand growth, marketing communications, new product launches and portfolio mix optimisation across categories. At Niine, she leads strategic marketing and e-commerce growth. She holds a B.Sc. (Hons.) in Statistics from Lady Shri Ram College, a PG in Communications Management from MICA, and a PG Certification in AI for Leadership.

Niraj Choudhary
Niraj Choudhary
Head of Finance

Niraj Choudhary is a finance leader with over 20 years of experience across strategic financial management and business growth. He has held strategic finance roles at Coca-Cola, Vodafone, McCormick and Versuni (Philips), bringing strong cross-category experience to the business. At Niine, he leads the finance function with a focus on business planning, financial strategy and growth. He is a Chartered Accountant from ICAI, has completed an executive course on financial management at IIM Lucknow, and brings expertise in PE/VC fundraising.

Vijay Sharma
Vijay Sharma
General Manager Operations

Vijay Sharma has a rich history with Procter & Gamble spanning over more than 2 decades with extensive experience in managing QA and R&D function across India. Vijay started his career with P&G and moved ahead respectively with Emami and then Niine since July 2017. Vijay's role and responsibilities have grown through a variety of strategic leadership and executive positions. He is today in charge of the entire Plant operations for Niine as GM Operations.

THE NIINE TEAM

Behind Niine's growth is a dedicated team that brings together experience, fresh ideas and a shared commitment to excellence.

We believe in creating a workplace where individuals are encouraged to learn, take ownership and grow professionally. It is the collective effort, passion and dedication of our people that continue to drive Niine forward.

Our products

MENSTRUAL HYGIENE

Niine offers a range of sanitary napkins and newly launched period panties, designed to provide comfort, reliable protection and convenience. Our focus is to make quality period care affordable and accessible to women across India.


BABY CARE

Niine Baby Diapers are designed with a focus on softness, absorbency and a comfortable fit, providing reliable protection to keep little ones comfortable throughout the day and night.

Our Sanitary Products
MANUFACTURING AT NIINE
Manufacturing

Supported by state-of-the-art technology, Niine Pvt. Limited has established its manufacturing facility in Gorakhpur, Uttar Pradesh. With a strong commitment to delivering quality products, we make no compromises on manufacturing standards or investments in research and development.


Designed and developed after more than two years of extensive research, with inputs from experienced US professionals in feminine hygiene, Niine Sanitary Napkins combine advanced features with comfort and reliable protection.


As we continue to expand our hygiene product range, our focus remains on maintaining high standards of quality, innovation and consistency across our products.

AWARDS

UP Powering New India, 2020

Mr. Amar Tulsiyan, Niine's founder recognized by the UP Government for his contribution towards industrial development of the state.

D2C Awards, 2022

Niine Hygiene chosen as a winner of the Entertainment4Media D2C Awards 2022.

CSR Award 2020-21 by BCH

Niine was awarded the Right Hygiene, CSR Award 2020-21 by BCH.

Emerging Consumer Brand, 2020

The Economic Times recognized Niine as the ‘Emerging Consumer Brand’ 2020

Promising Entrepreneurs of India,2020

Niine’s Chairman & Founder, Mr. Amar Tulsiyan was recognized as ‘The Promising Entrepreneurs of India 2020'

Limca Book of Records,2019

Niine holds the record of organizing the largest menstruation awareness run in India ‘Run4Niine’ in Limca Book of Records

Dainik Jagran CSR Award,2019

Niine Foundation is honored to receive the Dainik Jagran CSR Award for Health and Society in the public sector category.

Golden Mikes Radio Advertising Award, 2019

Niine was awarded The Golden Mikes 2019 Radio Advertising Award for the ‘Best Use Of Radio For Launch/Relaunch’

Golden Mikes Best Ad/Campaign On Radio, 2019

Niine Sanitary Napkins won the ‘Best Ad/Campaign On Radio In The North Region’ by The Golden Mikes 2019

IDMA, 2019

Niine’s campaign ‘Periods Made Easy’ was recognized as the ‘Best Branded Content’ on the web by IDMA 2019

FOGSI International Women's Health Summit, 2018

Founder Amar Tulsiyan were presented the prestigious Partner in Health Award at FOGSI International Women's Health Summit 2018

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