With 35.5 crore females, India has the 2nd highest menstruating population in the world. However, the rate of penetration of the organized sanitary pad market remains astonishingly low at 18%. Niine is committed to bringing a change in this number. In May 2018, we embarked on a journey to serve the women of our country by launching Niine feminine hygiene products. Optimum hygiene conditions like having access to sanitary pads during the menstrual cycle is the right of every woman. Our motive is to provide them with the same, along with significant growth and development of the menstrual hygiene market.
After the success of Niine Sanitary Napkins Brand, we expanded to a wide range of premium baby diapers and baby wipes, with our Baby Care range.
We constantly strive to provide smart solutions along with the right hygiene products which are designed for your utmost convenience. We wish to ultimately improve the lives of those around us.
NIINE'S VISION
Our vision is to provide smart solutions and products for women, children and elderly, while being among the leading Hygiene and Personal Care players by 2025.
NIINE'S MISSION
Our mission is to leave blazing trails in the FMGC markets by providing superior quality products at affordable prices. The aim is simple- we intend to turn around the current personal hygiene and sanitation practices across the world.
We, at Niine, constantly endeavour to provide all our team members a platform to grow holistically in order to reach their true potential. It is their passion and action oriented drive that makes us who we are today.
What makes Niine one of the best personal care and sanitary napkin brand in India is our understanding of the challenges faced by our customers and finding insightful solutions to them.
At Niine, we pride ourselves on being one of the very few Sanitary Pad Brands in India to add biodegradable bags inside our packs. This ensures hygienic and safe disposal after each use.
In order to deliver a great customer experience, we have developed additional utilities like the Niine Period Tracker app and the Niine Store Locator. By making products that address the different requirements of women, we want to make comfortable periods the new normal for them.
Niine has now branched out into Baby Care as well. Our Baby Diaper Pants and Baby wipes are designed and fashioned in a way that optimizes comfort, as well as guaranteed protection- all night long too!
Supported by latest, state-of-art technology, Niine Pvt. Limited has set up the manufacturing unit in Gorakhpur, Uttar Pradesh. Considering that we strongly believe in delivering the best, we make no compromises in either the quality of our products, or in our R&D investments.
In order to match the global standards, Niine Sanitary Napkins were designed after in-depth research that had stretched over a span of more than two years. Developed and designed by US professionals with extensive experience in feminine hygiene, Niine Sanitary Napkins possess all premium features one would hope for.
Similarly, our Hand Hygiene and Baby Care range has been manufactured in a way where quality comes first, and principles are respected.
Niine aims to become a one-stop shop for all that a consumer may need. In order to beat long-standing challenges faced by the customers, and to develop the markets in a holistic way, we, at Niine, have adopted several advanced technological enhancers to better consumer experience.
Period Tracking App
Niine is the first hygiene and personal care brand in India to launch a period tracking app. Developed in consultation with medical professionals, this multilingual app aims to destigmatize menstruation. In a country where 71% of the total female population has no knowledge about menstruation before their own menarche, awareness and education is the need of the hour.
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